Saturday, 15 October 2011

Runaround Sue Vintage brings Joy to the World of ugly

For immediate release

Runaround Sue Vintage brings Joy to the World of ugly

Runaround Sue Vintage, the online emporium based in Charleston, SC, isn’t all lace and grace, all pretty and frilly. It’s also a little silly. It’s even a little ugly.

In preparation for December’s inundation of homes filled with festive tunes, booze and endearingly tacky attire, Runaround Sue is stocking up on many varieties of ugly in the Christmas sweater department.

“Everyone’s bound to get a few Ugly Christmas Sweater Party invites this year,” owner Kelly Rae Smith said. “And with so many ugly sweater wars in the works, we plan to dress our customers for battle.”

For years now, it’s become increasingly fashionable to fill Facebook albums with photos of house guests gathered in front of Christmas trees, adorned in the tackiest holiday sweaters in town. Thrift stores, attics and mothers’ closets are scoured. Competitions ensue. It gets ugly indeed.

Smith said, “We’ve taken all the dirty search work out of the equation for our shoppers. Whatever level of ugly desired, we’ve got you covered. From jolly snowmen to stockings with bling, our vintage sweater section is where it’s at.”

Runaround Sue Vintage boasts Christmas sweater vests, cardigans, turtlenecks and sweaters decorated in candy canes, cardinals, cottages and more. The online store also stocks nearly 500 aesthetically-pleasing vintage items, including women and men’s clothing, aprons, shoes, accessories, sewing patterns and knitted novelties for all occasions.

The online boutique holds secret sales for Facebook and Twitter fans and sends out a free compilation CD with every order, full of rare vintage tunes. Search for Runaround Sue Vintage Boutique on Facebook, or @runaroundsuevtg on Twitter, and stay updated on vintage fairs, events, sales and other retro news.

About Runaround Sue Vintage: Although the idea and name of Runaround Sue Vintage was conceived in an Edinburgh, Scotland flat over three years ago, the dream didn’t come into fruition until January 2011. Sourcing much of its stock from her own overflowing vintage wardrobe, Kelly Rae Smith visited her South Carolina home (and their many thrift stores), and soon decided that the time was finally right for to be born. The online shop is now stocked with nearly 500 one-of-a-kind items from all over Europe and the US east coast; any of their known stories are told in the item descriptions.

Smith has recently moved from Scotland after a five-year stint where she was a food & drink magazine editor and cultural journalist. She is now living in the Avondale neighborhood of Charleston, SC running the Runaround Sue Vintage headquarters, and occasionally adorning an ugly 80s sweater.

Contact Kelly Rae Smith on for press images, or visit

Contact: Kelly Rae Smith